On Wednesday morning the Premier Lacrosse League (PLL) and Adidas announced a partnership that makes adidas the official footwear and apparel outfitter of the PLL. It is expected that adidas will produce uniforms for the PLL.
Joining forces with the PLL gives adidas an even bigger stake hold in lacrosse, a market that they have getting into more and more over the past few years. We have seen them sign deals with big name players such as Myles Jones of the PLL’s Chaos Lacrosse Club.
— Premier Lacrosse League (@PremierLacrosse) April 10, 2019
According to a press release, adidas will design and manufacture all official on-field PLL apparel. All players and staff will also be outfitted with adidas footwear, including the adizero and FREAK cleats.
Adidas will also be creating brand activations at certain events throughout the PLL season, including at opening weekend, the All-Star game, and championship. There will also be pop[up events at adidas flagship stores in Los Angeles and Santa Monica.