Under Armour Ends Deal With Maryland, Leaving Lacrosse Equipment Space

(Photo Courtesy of Maryland Athletics)

To help ease their ongoing financial problems, Under Armour is getting out of the lacrosse equipment (heads, shafts, pads, gloves) business. It is the second major move, in addition to ending their 15-year $280 million dollar sponsorship with UCLA, that the company has made in the last few months to try and patch up their financial situation. 

Under Armour did not manufacture any of their own lacrosse equipment, as they used Team 22 to do so. Headed by Paul Gait, Team 22 is also responsible for the return of Gait Lacrosse over the past year. 

Under Armour confirmed to the Baltimore Business Journal a few weeks ago that they had ended their lacrosse equipment deal with Maryland. According to a report from 247Sports’ Insisde Maryland Sports, the Terrapins have inked a new deal with Maverik, who Maryland already had a deal with for helmets under the Cascade brand, as their official equipment provider. This new deal will go into effect this coming season, according to the report. 

Maryland is now the third Big Ten school to strike a full equipment deal with Cascade Maverik, joining Michigan, Penn State, and Rutgers.

Johns Hopkins, Loyola, Mount St. Mary’s, Notre Dame, Towson, and UMBC have all had equipment deals with Under Armour for multiple years. The future of those contracts is currently unknown, but it seems plausible that they could all meet the same fate as the company’s contract with Maryland, if they haven’t already. In addition, the NLL renewed their deal with Team 22 for Under Armour products in October of 2019. 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s